We are into the business of manufacturing and retailing of customized jewellery, primarily in the B2B segment. Small and medium jewellery shop owners provide us with specific designs or alternatively our design team helps them shortlist a specific design from our wide design database of various ornaments such Ear rings, Nose pins, Necklaces, Rings, and other jewellery items. They place order for select design for a standard quantity for example, lot of 25 sets or 50 pieces or more. These ornaments are manufactured and delivered to them by us which are then placed on display and sale in the Client’s showroom or retail outlet. Apart from Daily-wear jewellery, we also manufacture customized Bridal-wear jewellery and serve niche class of customer segment, to design complete range of Jewellery for such customer family(ies) on specific family occasions or functions.

The designing of our jewellery is done inhouse which is manufactured at our manufacturing unit situated in Ahmedabad. We sell gold jewellery made with precious and semiprecious stones as well.

Our product portfolio includes Wedding Jewellery, Festive Jewellery, including Bracelets, Necklace, Mangalsutra, Gold Chains, and Rings. As on the date of this Draft Prospectus, our retail business is done from our registered office at 1997, G/F Dahi Ni Khadki, Madan Gopal Ni Haveli Road, Ahmedabad. We do not sell our jewellery under any particular brand. We have created a diversified portfolio for our jewellery in order to cater to our customers taste, preference, choice, and the ever-changing trends in the jewellery designs. Our portfolio offers our customers a wide variety of traditional, Indo-western, & modern jewellery. We also customize jewellery according to the individual needs.

Our jewellery is hallmarked from BIS recognized Assaying and Hallmarking Centre for our business customers. The BIS hallmark is a mark of conformity widely accepted by the consumer; bestows additional confidence to the consumer validating the purity of our gold jewellery.